
Purpose
Out of tradition and passion,
we create a sustainable future.

Vision
To build a sustainable future, we inspire our customers as a leader in quality
with customized and innovative solutions in drilling technology.
As a reliable and powerful partner, we make a significant contribution
to the efficient global extraction of raw materials and the modernization of infrastructure.

Mission
With enthusiasm and expertise for our customers
- We carry out our work with enthusiasm and joy—our motivation comes from our happy customers.
- We are dynamic and flexible; We use market changes as an opportunity for further development.
- Our customers receive the best service from us and are enthusiastic about our products.
- We aim to achieve complete coverage of all essential international markets with all products within our core competencies.
Our employees are our capital
- Our team spirit and passion enable us to overcome even the greatest challenges successfully together.
- Our employees are owners of their processes and a fundamental part of the continuous improvement process.
- We value expertise, responsibility and identification and promote the professional and personal development of our employees.
Our innovative and smart processes ensure high-quality products
- We pursue goal-oriented digitalization and automation of our process chain.
- With our system for operational excellence, we achieve modern production at the highest technological level.
- We embrace continuous improvement to enhance our efficiency and effectiveness across the entire value chain.
We place value on excellence in procurement and partnerships based on mutual respect
- Through the careful development of reliable suppliers and partners, we ensure our high-quality standards throughout the entire supply chain.
- We achieve the highest flexibility through reliable and high-performance partners.
- Our global sales network enables us to identify and meet our customers' needs early on.